You’ve probably been to event spaces and seen how stale they typically are. We edged our way into this project and took control of the layout, user experience, and design for Infiniti’s space at the 2017 NCAA Final Four. The result was a murdered out basketball court with chunky white graphics and a fun way for participants to fight cancer.
Oooh and an infographic
No tchotchkes here. Step up to the Charity Stripe with :30 on the clock and Infiniti will donate $5 for every basket you make. At the end of the :30 we rendered a custom infographic for each participant that tracked their number of shots, successes and misses, and a hopefully-humble-braggable amount of money that was donated in their name.