Party Movement? Sort of.
We enlisted 100 agents, taking on hundreds of missions, over an eight month campaign. Creating thousands of pieces of social content with the goal of reaching millions. All content came together dynamically at fiestamovement.com, a cross-platform hub connecting consumers and Fiesta Agents in real time.
Impact was magnified even further by a fully integrated media plan that distributed the first ever 100% user-generated Fiesta Movement campaign across dozens of other channels. Harnessing 100 unique media partners (from American Idol to The X-Games) to reach our audience and connect with them in places that are increasingly harder to find.
tl;dr Shit was tight and lots of people saw it.