The ways in which we work are changing. And it's time our definition of what it means to be a professional caught up with them. As the world's largest network of professionals, it's a topic LinkedIn had the unique authority to take head on.
In just under two weeks, we created and launched a campaign redefining "professional" as a word big enough for everyone, and welcomed them to the community made for every last one of them.
ECD Kevin Frank
AD Doug Kohnen
CW Ian Hill
Producer Anastacia Maggioncalda
Editorial Digital Sword